How Israel can fight a better PR war

The Jewish state can play a better PR game against Hamas and the West.

Israel can improve its PR game greatly.

Israel needs to do better in the public relations war that it is fighting concurrently with its war against Hamas in Gaza. It is losing in the international court of opinion. Here is what it can do better.

Hamas, an evil Islamist terror group, has an outstanding PR machine that has corrupted and co-opted much of the international media and world leaders to do its bidding. Israel’s efforts have been ham-fisted.

We media strategists are like poker players; we must play the hand we have been dealt. Despite being the victim of a savage attack, and holding what would be the high ground in any morally sane universe, Israel started with five structural disadvantages.

1. Numerical disadvantage: With almost two billion Muslims and 44 Muslim states, plus sympathetic Western states, Israel has struggled to be heard over a cacophony of hostile voices.